9 Ways to Jump Start Your Business

1. Write(or revisit) your business plan.
You may already have a business plan in place, but with the uncertain economy it is a good idea to revisit your goals and objectives for the next 6 months, the next year, and the next five years. Making your business plan a living document and updating it monthly will help you stay on track and more easily adapt to changes with you customers.

2. Hire a marketing expert.
Building or revamping your internal and external marketing campaigns can breathe fresh life into your organization.

3. Follow up with new contacts & maintain connections with current ones.
You've likely collected numerous business cards, but if you are like me, nothing has been done with them! Following up is critical to business success. Consider sending emails to these contacts, adding them to your prospect newsletter list, invite them to check out your blog, or let them know about special offers that you are offering.

4. Provide clear information.
Provide clear, succinct information about your products and services to your customers. Place a special importance on the benefits they receive and your expertise in meeting their needs.

5. Illustrate your expertise.
You know that you are an expert in your field, but others will know it too if you  write, speak, and network about your niche. You can further build your expertise by writing articles for your blog and newsletter.

6. Define your niche.
Some feel that being more general about what makes you special makes oyu more marketable. Actually, the opposite is true. Most people want to work with a specialist, so the best way to stand out in a crowded market is define your self as one.

7. Keep prices competitive.
In our economically depressed time, everyone is looking for a deal. Whether it is offering something free on your website or providing additional services to your customers, doing something above the norm can give you an edge on your competitors.

8. Promote results and benefits.
People do not want to know the nitty gritty of your business. They just want you to help them reach their goals with efficiency, integrity, and within their budget. Instead of explaining what you do, provide them with the changes that their business will experience if they retain your expertise.

9. Hire People Lease.
One of the best ways to jump start your business is by saving you time & money. Our 25 years of payroll, tax, & benefits expertise can provide you with the ability to spend your time more effectively..After all, who can jump start your business better than you?


As always, I'd love to get your thoughts. You can reach me at jdanner@peoplelease.com