The role of social media in hiring

So you've decided to do a little hiring and you're going through the resumes and talking to references as these things have always been done. But what about the new tool in the hiring toolbox?

Social media is a huge part of American culture these days and it's naturally extended into hiring practices. Many managers are looking at job seekers' profiles to find out who is company material.

What can employers find out about a candidate through social media sites? Many look to see if the applicant conveys a professional image and what communication skills they have. Managers can also see if the candidate's background info supports their professional qualifications. In most cases, employers look to get a good idea of the candidate's overall personality.

Of course, social media is also a means by which employers weed out candidates. The most common strike against job seekers is posting inappropriate or provocative pictures online. Drinking and drug use is also a factor in rejecting candidates. Additionally, employers tend not to hire those with poor communication skills, have bad-mouthed a previous employer, and who make discriminatory remarks.

If you're looking to hire, you wouldn't be the first to take advantage of social media to find out a little about who your candidates really are. Of course, businesses have to be very careful when using social media not to discriminate against potential employees in order to stay in line with the law.